The Concept - Radio

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The Concept is unique cult radio programming. As demonstrated in this sample, the programmes can be themed, which produces a delightfully eclectic music mix that is constantly full of surprises. It can of course be tailored to reflect the stationís preferred music genre. Either way, sound effects that are designed to stimulate the listenerís imagination, enhance the music experience in unexpected ways. But what really makes The Concept different is that it is Britainís first virtual radio show. None of the presenters you hear are real. Instead, the Third Eye team makes imaginative use of text to voice programmes to create cyber jocks that have personalities all of their own.